Stock Code:600683

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COMPANY PROFILE

Metro Land Corporate Ltd. (stock code: 600683) is a comprehensive enterprise whose main business is to develop real estate, and is gradually engaged in the development of diversified industries. In recent years, Metro Land Corporate Ltd. has been expanding rapidly, has entered various fields of business, including residence, high-end complex, business, villa, hotel and regional development, and has invested and developed nearly 20 projects. Now, the company is grown into a large state-holding enterprise with total assets of nearly 30 billion RMB. As the only platform for the secondary development of marketized real estate under Beijing Infrastructure Investment Co., Ltd., the company is good at integrated development of rail transit track base, which can turn the car parking yard and the maintenance depot that was solely invested by government into land resource that can be exploited. This development is the model of land intensification. At present, the company has formed a diversified development mode that is with the exploitation of rail transit tack base at the core, developing vertically with rail property’s upstream and downstream, and featured with the development of characteristic towns. As the pioneer of Chinese rail property, we have created a unique development mode of rail transit track base. Relying on the major shareholder resources and concentration, professionalism, expertise and specialization, the company has obtained a number of technical patents in vibration and noise reducing technology which finally became technical products, and applied them to projects to improve them to the international advanced level. The company has accumulated rich experience of project operation. In Beijing, its rail transit track base development projects such as The Joyful Park, Riverside Palace and W-Mansion, proudly lead the regional market with impressive sales and quality, bring favorable effects in both society and economy, and establish the company’s standing as Asia rail property expert. After nearly 10 years of exploration, in 2018, Metro Land Corporate Ltd. roots in Beijing and flourishes nationally. We put forward the concept of TOD intelligent ecosystem, which emphasizes sustainable service to city, metro and customer, restores urban vitality, drives regional economic development and creates “intensive life harmonized with rail” for consumers.

ORGANIZATIONAL STRUCTURE

COMPANY CULTURE

MISSION:

CREATE SPLENDIDNESS AND FULFILL SOCIAL COMMITMENT

MTL leads the rapid development of rail property with constant creativity, provides excellent quality to the products, offers wonderful life to clients, makes the development of employees vigorous, and makes the space of corporation’s development and shareholders’ value splendid.

MTL inherits and develops Beijing’s spirit of great kindness. It creates high-quality property with honest and ingenuity, and grows to the partner and complement of city’s rail transport. It bears the weight of city’s development with genuine love to earth resource and sense of responsibility, and sticks on the responsibility of corporation citizenship and the righteous path.

“create splendidness and fulfill social commitment” is a solemn promise to clients, employees, shareholders and society, and is also a consistent aim for MTL.

PROSPECT:

ASIA RAIL PROPERTY EXPERT

Rail property is the axis of the wide interaction between rail transport and human beings. With rail property, MTL connects living, work and life faster and more convenient, and provides more enjoyment, experience, expectations and choices for customers.

MTL focused on the exploitation of upper train depot complex, drives regional economic development and provides “intensive life harmonized with rail”.

Based on the persistence of professional technology and the quality of products, MTL strives perfection and has always been progressing on being the Asia rail property expert.

CORE VALUES

Integrity-based

Customers first

Innovative quality

Tough and focused

Consistently progress

Corporate to win

  • In company culture, we always advocate intergrity-based, customer first, excelsior quality, tenacity and concentration, progress persistently, coorperation and win-win

    Work hard and be honest. Be honest to others, including clients, companies and partners, always firmly maintain high integrity and noble professional morality. Always keep disciplined and grateful, and avoid any conflict of benefit between company and individuals.

    Abide by all applicable laws and regulations that governing our business activities. Handle all business activities and business relationships with integrity, fairness and reliability. Metro Land Corporation Ltd. is an enterprise who dares to undertake and faithfully fulfill its responsibilities. Be honest and responsible to customers, shareholders, employees and society is the foundation of our management. We also take pride in gaining trust.

    Corporate integrity comes from employees’ integrity. Therefore, employees should be honest to customers, which is the start of business; commit to colleagues and gain trust, which is the start of teamwork; be loyal to company and gain trust from company, which is the start of career development. As long as the employees keep loyal to MTL, MTL must keep favorable to the employees.

    We manage to create a healthy, safe, trusting, welcoming and free working environment, and build a corporate culture that values integrity and practices. The culture of honest is the main source for MTL to stand in the world.

    Customers include not only our consumers, but also our colleagues, partners, candidates, and other internal and external customers. Our products, services, processes and systems should all be customer-centric, and constantly improve and progress.They should achieve customer satisfaction to achieve customer value and create value for the company.

    Service is the key to win customers. We advocate the spirit of service, service attentively and actively, create the brad of Metro Land Corporate Ltd. With high-quality service. There is no trifle in customer service, so we face and cherish the criticism and correction from customers. Customer satisfaction is the standard of inspection. Exceed customer satisfaction and bring customer surprise is our final standard.

    The constant change of requirement of customers is a kind of market information. Therefore, customer first is the development direction of the enterprise. Market and customers are the lighthouse to guide our work, and continuous in-depth customer research is the only way to meet and exceed customer needs.

    Customers are indispensable partners in our growth, and the power source of the company's development. If we lose customers, we will lose everything.

    Quality is the commitment and guarantee of Metro Land Corporate Ltd. to customers and the society. We strives for perfect quality in products, and pursues perfect quality in service, and is always committed to creating comfortable, convenient, delicate, environmental protection and healthy property and lifestyle for customers.

    Quality needs to be constantly tested, challenged and optimized. The standards of quality are not rigid or dogmatic. They need to be constantly improved to adapt to changes in external markets and the requirements from customers.

    Craftsmanship is the prerequisite for achieving quality. Craftsmanship is a kind of spirit of study. We will continue to study and refine the work details. We will put every process and every link into practice and shape it once.

    To study professional quality with craftsmanship is the standard of work for every employee, and thousands of people's ingenuity work together to make the team professional way. Employees are outstanding for their ingenuity; Enterprises, to quality excellence.

    Metro Land Corporate Ltd. focuses on the strategic layout of existing advantages such as rail property and concentrates on the sustainable development in its exclusive field. The professional technology of rail property is the core advantage of MTL, but there is no eternal barrier at the technical level, we have to keep ahead. Continuous professional leadership in this field is a guarantee of qualified and continuous growth.

    Our focus comes from persistence to prospect and confidence in strategy. Stick to our own path, focus on the market and customers, and focus on products and services. The difficulty lies in pioneering, while the importance lies in perseverance. Only when you are more tenacious and focused than your opponents can you always leave them behind.

    Dedicated enterprise needs dedicated employees. Focus on work, be tough in person, eliminate all distracting thoughts and uphold goals, being tenacious in the pursuit of performance. Performance and loyalty are the most powerful career development boosters for employees.

    Focus on innovation, give new vitality to resources and create value. Innovation plus science and technology are the sustained driving force for the long-term development of MTL. We appreciate tenacious employees who can be creative and afford defeat, and reward their productive innovation.

    Enterprise development can’t always be smooth. Like a boat against the current, if you don't swim, you will sink. Only when you rise to challenges and keep moving forward can your career be long lasting. Metro Land Corporate Ltd. is committed to continuous improvement. We will meet more challenges with dedication and toughness, and take a long road with abidance and progression. Only with perseverance can we achieve the goal!

    Initiative needs us to look into the future. Pursuing high and profound goals, striving for them with every single minute, keeping the desire and passion in mind for further success, exploring boldly, persistent, and progressing continuously.

    To be enterprising is not to go ahead without seeing the world. We should always keep a strong sense of crisis and competition, keep a keen insight into the market and external changes, grasp the opportunity to respond and decide quickly, and improve the overall efficiency of the company.

    The executive ability of employees is a guarantee for continuous improvement. Be brave to practice, be committed to mission, act as soon as the strategy comes out, get rid of procrastination and procrastination, pay attention to the efficiency and effects of implementation, and establish the habit of efficient implementation. Passive employees are bullets that only go where you ask them them to go, while employees with highly effective execution and continuous improvement are missiles equipped with fuel and based on target cruise strike.

    We advocate open mind, mutual assistance and active cooperation. Teamwork makes the whole team more effective than the sum of individuals, which is the reason for the existence of the organization and the team. Solidarity and mutual support are the cornerstone of our achievement.

    Metro Land Corporate Ltd. is willing to cooperate with all beneficial partners and external resources, and elaborate strength of the team. Respect and learn from partners, build a team of excellent, stable and tacit partners and develop together with them.

    A cooperative team should appreciate each other, take the strivers as the foundation, and applaud for the successors; Enterprises endures the burden for the ones that dare to endure, and be responsible for those who are responsible. The enterprise takes the scientific and effective performance incentive system as the guarantee, never let hard workers suffer losses, and always let strivers more outstanding.

    As employees work hard together, the company must develop and share its achievements. On the road of a common dream of "Asia rail property experts", Metro Land Corporate Ltd. and its employees realize the same belief and enterprise, superimpose the speed of development and the realization of values. Therefore, employees can achieve the peak of their career and have a wonderful life here.

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